• Honda

Fernandez Honda

8015 IH 35 South
San Antonio, TX 78224

  • Sales: 866-434-7652
  • Service: 866-546-4060
  • Parts: 877-831-9275

Meet the Friendly Faces of Fernandez Honda!


Click on one of the people below to find out more information.

  • Adam Claiborne
    General Manager
    210-928-1500

    Adam has been with Fernandez Honda since January 2004 and the General Manager since September 2005.  He sincerely enjoys the work he does and can't see himself ever leaving such a great field of business.  Helping all of our loyal Fernandez customers and working with our wonderful team of employees is truly a pleasure for him.  Adam grew up in Houston and was in the Energy Industry before going back to business school and finding his way to Fernandez Honda.  Outside of work, he spends nearly all of his time with his fantastic son playing games or sports and just goofing off.  Adam also enjoys running, riding mountain bikes, golf and just about anything outdoors. 

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  • Jarrod Wold
    Sales Director
    210-928-1500

    Jarrod arrived in the automobile industry over 10 years ago after a short career as a Retail Manager and a Financial Planner. He decided to join the car business because he always enjoyed the feeling of excitement after buying a new car and wanted to experience that daily through his customers. Jarrod achieved Honda's prestigious Gold Level status and has also been awarded with a Honda Regional Award for finishing as the #1 Sales Consultant in Customer Satisfaction. Away from work he enjoys spending time with his wife and son at one of his son's many activities, cheering on the Saints and the Spurs, or being out on the water.

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  • Lin Mayfield
    Service Manager
    210-928-1500

    Lin came to us in October of 2011 and has been a wonderful asset to Fernandez Honda due to his extensive history is the Service field. He has been a Mechanic, a Shop Foreman, a Service Advisor and finally a Service Manager throughout his 29 years in the Automotive business. He enjoys fixing things which makes this an ideal position for him! He grew up on a ranch in Medina, Texas and developed a love for fishing and hunting at an early age. When he isn't helping our Service customers he enjoys being outdoors with his family and riding around our beautiful city on his Harley, which he couldn't live without.

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  • Brad Hickok
    Used Car Director
    210-928-1500

    Brad is a native San Antonian with over 18 years of experience in the Automotive industry. He is a people person in the truest sense and if you need anything at all, chances are that he knows someone who can help you with it. When he isn't here getting customers the best deal possible he enjoys spending time with his three kids out riding the Texas trails or landscaping at home. His smile is genuine and so is his goal everyday he comes to work here at Fernandez, "putting the dream in the driveway". Let him know the vehicle of your dreams today!

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  • Joy Box
    Comptroller
    210-928-1500

    Joy came to the automotive industry in 1995, and she joined the Fernandez Honda team as Controller in April of 2010.  After 17 years, she still enjoys her work and also the people she works with and for.  When not working, Joy likes to exercise, or watch a good movie, and loves any chance to be with her family and friends. 


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  • Richard Robles
    Parts Manager
    210-928-1500

    Richard has been with Fernandez Honda since March 2010. He started as an Assistant Service Manager and was promoted to Parts Manager in February 2011. He has been in the automotive industry for over 27 years and can't see himself doing any else because he truly enjoys the people he works with. On his days off he likes to spend his time with his family and his wonderful grandkids, and being outdoors either fishing or hunting. He is known around these parts for his fantastic BBQ events as it gives everyone time to enjoy our fellow employees and some great food!

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  • Anthony De Leon
    Finance Director
    210-928-1500

    Anthony has been with Fernandez Honda since December of 2003 and helped open the store as one of the original employees. He grew up here in beautiful San Antonio and, after honorably serving to protect our country as a Medic for the US Army, went one step farther to preserve the beauty around us by working with the San Antonio Water System to protect our city's water supply. When Anthony started working at Fernandez he was one of the top Sales Consultants for 9 months and earned the Concil of Sales Leadership's prestigious Gold Level before being promoted to Sales Manager in 2004. Anthony's hobbies are biking, jogging and spending time with his beautiful family. On Sunday, his wife Judy, daughters Kayla and Lorena, and sons Darrel and Jacob make it a point to enjoy a morning of fellowship at his church and then go outside to enjoy the beautiful views of the city he has protected his entire life in one way or another. He sincerely enjoys speaking with new people and loves helping our customers purchase their new favorite vehicle!

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  • Mark Anthony Garcia
    Finance Manager
    210-928-1500

    Mark Anthony has been with Fernandez Honda since it's Grand Opening day! He spent his early days as part of our winning Sales team and earned the great honor of Salesman of the Year for 3 years before moving to our Finance Department. Mark was born in San Antonio but moved to San Diego, California for the next 19 years of his life. As soon as he was old enough, he moved back to our beautiful city and has been here ever since. When Mark isn't helping our customers with their paperwork he loves to spend time with his family and they all attend church at Cornerstone on "Funday Sunday"! He also loves to work out and often can be found at the gym helping others with their goals as well. Mark's ideal day would involve some good ole' BBQ, hanging out at the pool or one of Texas' scenic lakes, and ending the day with a movie and family bowling fun.  

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  • Charles White
    Finance Manager
    210-928-1500

    Charles is one of the newest additions to our Fernandez Honda family and comes to us with over 15 years of experience in the Automotive industry. When not here handling Finance options and paperwork for our customers he enjoys taking his two children, AJ and Samantha, on fishing trips to the beautiful surrounding Texas rivers and lakes.

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  • Ron Valentin
    Internet Director
    210-928-1500

    Ron came to us in 2010 from the Civil Engineering field and now enjoys improving Quality Control and Customer Service opportunities throughout Fernandez Honda. Since his career change he has gained experience in many different departments here and has proudly worn the titles of Sales Consultant, Sales Manager, Service Advisor, Finance Manager and currently holds the prestigious role of Internet Director. He feels strongly that, no matter what department he has been a part of, the most rewarding part of every day here is the excitement of helping people get what they want. When not helping customers here at Fernandez he enjoys volunteering with his wife, helping his church within the Audio and Video department on Sundays, and spending time outdoors hunting, fishing, or playing golf.

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  • Evelyn Gomez
    Receptionist
    210-928-1500

    Evelyn has been with Fernandez Honda since the doors first opened in 2003. She loves talking to people and getting to know them so she has the perfect job! Evelyn was born in Colorado City, TX and finished her schooling in Big Spring. After graduating, she moved to Odessa, TX where she worked in sales for Sears Roebuck for 13 years before transitioning to her current home in Devine. She enjoys listening to Tejano and country music, especially her favorite - Mr. George Stait, and has been a volunteer coordinator for the Tejano Music Awards for the past 5 years. Evelyn is known for having a huge heart and loves to do volunteer work. One of the causes nearest and dearest is her committee work for non-profit organization Xani Xanadu's Rancho Bonito working to build a VFW for all of the Veterans living in Natalia so that our retired forces can have a nice place to go where they are appreciated for their service to our beautiful country.

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  • Rachel Scoggins
    Executive Assistant
    210-928-1500

    Rachel came to Fernandez Honda as Executive Assistant to the GM in July 2011 from a long career in the world of Credit and Finance. She enjoys the ability to interact with all of the different departments within Fernandez and being able to help wherever needed and spread a little cheer in the meantime. In her free time she likes playing video games and spending time with her new hubby, reading as many books as possible, and enjoying the creative side of San Antonio at local events.

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  • Daniel Alvarez
    Internet Sales Consultant
    210-559-9567

    Daniel joined the Fernandez Honda team in the first year of being open and we have enjoyed his positive attitude and contagious smile ever since October of 2004. He was born in Mexico City and worked for AeroMexico Airlines for 15 years before joining our Sales team. He has been a Concil of Sales Leadership at the Silver level for the past 5 years and his customers are some of the most satisfied Honda clients out there. He has two children, Danny and Sara and they enjoy playing outdoors, cooking and going to the movies. You will enjoy getting to know him better while he helps you into your beautiful new car!

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  • Gilbert Martinez
    Internet Sales Consultant
    210-559-9637

    Gilbert has been in the car business for the last 20 years and is our Southside fan favorite here at Fernandez. He went to South San High School located right behind our dealership and was also one of the original Sales Consultants when our dealership first opened its doors back in late 2003. His specialty is in the customization of cars and trucks which certainly helps when it comes to available options. He enjoys working hard for his customers so that they can drive away in the vehicle they want and love and his motto is "Help me help you get what you want".

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  • Justin Salazar
    Internet Sales Consultant
    210-833-9312


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  • Yasu Maeda
    Internet Sales Consultant
    210-867-8975

    Yasu comes to us from the great automaking country of Japan and is known as the BEST Japanese Honda Sales Consultant in Texas with aspiring goals to be the best Japanese Honda Sales Consultant in all of the USA! His professional and friendly customer service skills have been acknowledged by the Honda Council of Sales Leadership and he is a Silver level winner from 2007-2011 with his eye on another win for 2012. At home, Yasu enjoys spending time with his fantastically super wonderful wife (awwww!), playing sports with his son, little Yasu, and learning how his teenage daughter, like most teenagers, knows more about the world than everyone else.

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  • Ray Barrera
    Internet Sales Consultant
    210-365-9189

    Ray was born in San Antonio and raised in Floresville. He became part of Fernandez Honda almost 8 years ago while attending Texas A&M here in town, and saw a great opportunity in a fast growing area during our grand opening. He has loved cars for as long as he can remember so he became very knowledgeable of the car industry at an early age. Knowing pretty much everything about new and used cars has come in handy when helping his customers pick the very best car to suit them. He is known in the business as a polite and courteous automotive expert and his favorite part of each day is seeing the smile on his customer's face when he hands them the keys to their new adventure.

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  • Phillip "Coach" Reyna
    Internet Sales Consultant
    210-870-6849

    Phillip, or "Coach" as most of us know him, came from the small town of Tivoli, Texas (population 450) where hard work was a way of life, and he treats his profession with the same respect.  He holds true what he learned while growing up there- that you will only get out of a job what you put into it, so he always gives 100% to his customers. Before Coach started the 3rd career of his life here at Fernandez he had a 30 year career in Banking which gave him a great background for car sales. He loves the interaction he has daily with his customers and enjoys helping people get into the car of their dreams.

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  • Jaime Almanza
    Sales Consultant
    210-347-9918

    Jaime came to Fernandez Honda through a recommendation by a close friend and has been with us for the past 8 years; previously he owned and operated Almanza's Meat Market. He is known for giving 101% towards his profession and loves making his customers happy. In his free time he is an avid soccer fan and enjoys not only playing, but teaching children to play the sport as well. You'll often hear him saying one of his favorite phrases, "Nothing is impossible in this life".

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  • Freddy Mejia
    Sales Consultant
    210-807-0908

    Freddy has always had a love for automobiles and has a degree in Auto Mechanics. He first came to the world of Honda in 1998 as a Used Car Assistant and earned a Silver level in the Council of Sales in his first year. He then made his way up to Used Car Manager in 2004 through his hard work and dedication. Freddy was born in Mexico City and raised in Southern California where he lived close to Disneyland and enjoyed many days there with his loving wife and 3 children. They moved to Texas to enjoy some fresh smog-free air and 2 of his children are now in college but Freddy's priorities remain the same - exceed your expectations!

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  • Henry Perez
    Sales Consultant
    210-260-1823

    Henry was born in nearby Floresville and has lived there his entire life. He joined the Fernandez Honda team after being referred by his friend, and still fellow Sales Consultant, Ray Barrera over 7 years ago and loved it so much he made it his home away from home. His favorite thing about being here is that everyone has such a positive attitude and it motivates us all to be the best we can be. In his spare time he enjoys watching sports on TV, especially football and basketball. Go Spurs!

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  • Tariq Kassam
    Sales Consultant
    210-563-6469

    Tariq's long time love for Honda and knack for the sales profession led him to his dream position here at Fernandez Honda. With his determination and the guidance of the friendly staff here he was able to earn a place of honor as Employee of the Month as well as multiple wins for Salesman of the Month. Previous to his addition to our Sales team he was in the car wash industry for over 10 years and learned that a successful interaction with customers is built on honesty, respect, and communication. Tariq loves spending his free time with his beautiful wife and two fantastic children and enjoys going to the gym and watching the Spurs win! He aspires to a full collection of all of Michael Jordan's shoes and can frequently be seen cruising town with the top down in his Honda S2000. Tariq strongly believes in three mantras: "God puts people in your path for a reason", "Family before all", and "You only live once".

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  • Bruno Parra
    Sales Consultant
    210-478-7523

    Bruno has been in the car business for over 19 years and loves being a Sales Consultant and helping put people into their dream vehicles. He is originally from Mexico and has been living in America for 22 years working with his number one rule always in mind, "give the best customer service possible". He has two beautiful children, a son and a daughter, and loves to play outdoors with them and take them camping in his free time. Come see Bruno today for a great car buying experience!

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  • Jesse Soto
    Sales Consultant
    210-710-8544

    Jesse has made plenty of career decisions in his life but feels the greatest one, hands down, would be taking a shot at his future as a Sales Consultant. He truly enjoys the opportunity to meet new people and make new friends. You may come in to Fernandez Honda as a customer but, with Jesse, you leave as family. He prides himself on customer service and an enjoyable experience and he can't wait to meet YOU!

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  • Erick Solorio
    Sales Consultant
    210-412-0294

    Erick has been helping people make the best choice on vehicle purchases since 1996. He enjoys getting to know his customers and treating them with the utmost honesty and dedication and his goal is to keep each of his customers for life. He believes Fernandez Honda is one of the best places to purchase a vehicle from, not only because of the quality of the Honda brand, but because of the professional team that works here and we are very happy to have him!

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  • Fabian Rodriguez
    Sales Consultant
    210-601-1672


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  • Tony Sanchez
    Sales Consultant
    210-569-3711


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  • Augustine Meyer
    Sales Consultant
    210-845-3567

    Augie is not the type of person who content just to be content, he strives to be happy in all that he does and that's what brought him here to Fernandez Honda. There is no greater feeling for him than to see the smiles on the faces of his customers when they drive off in their new vehicles and to interact with his fellow employees in our family-like dealership. Augie is here, not just to sell you a car, but to create a lifelong bond of trust and give you the buying experience you've been dreaming of!

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  • Steven Spencer
    Sales Consultant
    210-501-9626


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  • Adam Garza
    Sales Consultant
    210-609-4597


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  • Aaron Sanchez
    Service Advisor
    928-1500

    Aaron is one of our most experienced Service Advisors with over 7 years of experience in the car business. He is consistently recognized by Honda as one of the top Service Advisors in the country for both his knowledge in getting things fixed properly and quickly, and his fantastic customer service skills. In his time away from Fernandez he enjoys challenging adventure races and anything outdoors. Come to Aaron for your vehicle's needs and you won't leave disappointed!

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  • Rudy Criner
    Service Advisors
    210-928-1500

    Rudy was born in Houston, TX and moved to our great city 5 years ago. He brought with him 15 years of experience in the Service department and we are happy to have him with us at Fernandez. In his free time he like to coach youth sports and is an avid volunteer for events supporting the youth of San Antonio.

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  • Kevin Whitaker
    Service Advisor
    210-928-1500

    Kevin comes to us from McKinney, TX with a natural ability in the automotive servicing field. He got into this business after his first car became too expensive to keep up with on repairs and he resolved to learn how to do the work himself to save money. He enjoys riding sport quads, working on cars in his free time, and spending time with his family and his fiance Alyssa.

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  • Daniel Valdez
    Service Advisor
    210-928-1500

    Daniel has been in the business of Customer Service for over 20 years starting with his very first job as a waiter and the last 12 years in dealerships. He started in the shop and after 2 years became a Service Advisor, bringing with him all of the knowledge of a technician. Daniel is a native San Antonian who loves helping people and explaining why and how vehicles work and even enjoys working on vehicles in his spare time. The great outdoors with his family is what keeps him happy, and he enjoys it all- from fishing,hunting,camping and sports.

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  • Joe Moralez
    Parts Specialist
    210-928-1500


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  • Javier Johnson
    Parts Specialist
    210-928-1500

    Javier was born and raised right here in San Antonio and worked for several Auto Parts stores around town before coming to work for Honda in 2003. He enjoys that fact that he can sell genuine products now with a name that is associated with quality, and he can find even the most obscure part with his skills! When he isn't here at the Fernandez Honda Parts counter he likes to be outdoors and spending time with my family. He is also known in these parts for his masterful art in arranging our storage area. Javier is ready to find that part you've been needing today!

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  • Juan "Mr. T" Tavera
    Shuttle Driver and all around Superman
    210-928-1500

    Mr. T is probably one of the most recognizable faces at Fernandez Honda; and that shows in the number of happy customers who leave reviews for him online for his cheerful attitude. He is always helping anybody with anything, all with a truly contagious smile on his face. He enjoys working here because he is part of a winning team and gets to meet all of our customers and get to know them on his shuttle rides around the city. Mr. T was previously an Electrician for the San Antonio Water System and still uses those master skills around Fernandez from time to time.

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  • Matt Scherbenske
    Wash Tub Manager


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